"Yesterday is the same as a thousand years ago. People are looking for ways to have an identity, to find the answer to the question: are you a product of the culture you live in or are you something really of yourself? That’s a general human thing. And in many ways I believe more and more that we are products of our culture – it’s naïve to think that you are really an individual. But of course a lot of consumer society sells this idea. When you look at advertising it’s always the same, they try to tell you that you’re an individual and you need some stuff to describe that individuality, but what they don’t tell you is that ten thousand others buy the same stuff to describe their individuality."
With My Family:
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